Write with Eno

  If you run a startup  or write for one you’ve probably heard the phrase “content is king.” But let’s be honest: not all content deserves the throne. I’ve worked with early-stage founders who were pumping out blog posts like a factory. Weeks later? Crickets. No signups. No conversions. Just a ghost town of unread content. Why? Because strategy beats speed. And fluff doesn’t scale. In this post, I’m breaking down what actually works when it comes to startup content strategy in 2025, and what’s just recycled advice with no ROI. Let’s get into it. What Actually Works 1. Content That Solves a Specific Problem You’re not writing a blog to show off vocabulary. You’re solving a problem. The best-performing content I’ve seen is laser-focused on user pain. No fluff. Just value. Example: Instead of writing “Why Our Product Is Great,” try:  “How Broken Handoff Processes Are Killing Your Workflow and How to Fix Them.”  Pro Tip: Mine Reddit threads, support tickets, or sales ca...

The rules of SEO writing have changed. In 2025, writing content that ranks on Google isn’t just about stuffing keywords, it's about understanding user intent, using SEO tools wisely, and delivering real value. In this guide, you’ll learn step-by-step how to write SEO content that not only gets indexed but also climbs to the top of search results. What Is SEO Content in 2025? SEO content is any piece of content in a blog post, landing page, or product description that has been optimized for search engines, with the focus on increasing indexibility and visibility through organic search and social media. But in 2025, Google's ranking algorithm goes beyond just keywords. It considers a variety of factors to determine page ranking in search results including: - User experience - Content quality - Website structure - How well a page fulfills user search intent Pro Tip: Focus on E-E-A-T – Experience, Expertise, Authoritativeness, and Trust. Step 1: Create a SEO Strategy Your SEO strat...

 If you've ever glanced at the back of your skincare products, you've probably seen a long list of oils jojoba, argan, rosehip, and more. They're prized for their benefits. But sourcing them? Not always great for the planet.  That’s where Levur comes in as a biotech startup rethinking how we produce ingredients by turning to one of nature’s oldest tools: yeast.. From Brew to Beauty At its core, Levur isn’t a beauty company. It’s a synthetic biology platform. What they’re building goes far beyond face creams. They use precision fermentation, a process that involves guiding microbes like yeast through a series of controlled steps (kind of like brewing beer) to create oils that are chemically identical to the ones found in nature. But here’s the twist: they do it without the land use, water waste, or deforestation that traditional sourcing often requires.So instead of harvesting ingredients from vulnerable ecosystems, Levur brews them in a lab creating sustainable, scalable ...

 I’ll be honest this isn’t a launch announcement backed by years of experience or a flashy portfolio. This is simply me, a writer with nothing but a deep love for words, a curious mind, and the courage to begin. I don’t have a list of published articles (yet). I haven’t written for big-name clients (yet). But I do have something that’s just as powerful: the decision to start to write publicly, imperfectly, and consistently. Because truthfully? Waiting until everything is perfect has held too many good people back. I don’t want to be one of them. Why Content Writing? There’s something magnetic about content writing. It lives at the intersection of creativity, clarity, and strategy. Good content doesn’t just sound nice, it makes people feel, think, or act. It drives results. It builds trust. And when done right, it doesn’t just inform, it connects. I didn’t stumble into writing. I’ve always been drawn to the rhythm of language. From scribbling stories in notebooks writing has always ...